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Marketing Real Estate Services

In the book, ‘Marketing Services’ by Leonard L. Berry and A. Parasuraman, they detail ‘An Integrative Framework for Marketing Services’ such as Real Estate services. Their central argument in the book is the essence of services marketing is service. Service quality is the foundation of services marketing. They highlight the importance of customer-friendly service designs.[...]
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Focus on the Widely Important Goals in 2020

In the book, ‘The 4 Disciplines of Execution’ by Chris McChesney, Sean Covey and Jim Huling, the 1st Discipline is ‘Focus on the Wildly Important’. The authors explain this to mean – focus your finest effort on the one or two goals that will make all the difference, instead of giving mediocre effort to dozens[...]
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Approaching 2020 Positively

As we start 2020 after many years of lacklustre Real Estate business, we are tempted to adopt a pessimistic outlook, but this is exactly what we do not need. There are many positive signs, if we embrace, can lead to us to having a very good 2020. The market for Real Estate seemed to have[...]
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The 4 Disciplines of Execution

I recently purchased a copy of The 4 Disciplines of Execution by Chris McChesney, Sean Covey and Jim Huling, which The Wall Street Journal has rated as #1 Business Bestseller. In it the authors teach how to get things done. The 4 Disciplines of Execution (4DX) is a simple, repeatable and proven formula for executing[...]
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